|DIT Wins Business Game|
|Tuesday, 12 March 2013|
A team of five students, representing Dublin Institute of Technology, BSc Hospitality Management was selected as the outright winner of the Irish Hospitality Institute (IHI) Business Management Game 2013, in association with Fáilte Ireland and Champagne Taittinger.
Pictured are John Mulcahy, Head, Food Tourism, Education & Standards, Fáilte Ireland, Fergal O’Connell, FIHI, President IHI, Gregory Alken, Directo
r Febvre & Company, Michael Vaughan, President, Irish Hotels Federation, DIT winning Team Michael Wirz, Erica McLoughlin-Tighe, Emer Mulcahy Captain, Katie Clarke & Muireann Ni Laoi.
The team scored top marks in the competition that attracted eight teams representing young hospitality managers of the future from all over Ireland. The 28th IHI Business Management Game, which took place in Radisson Blu Hotel and Spa, Limerick City, is also supported by Irish Hotels Federation, HOTS and Foras na Gaeilge.
At the presentation of the awards, Captain Emer Mulchay, on behalf of other members, spoke of the team’s delight in winning the overall prize which is a 3-day tutored trip for the team and its tutor to Champagne Taittinger’s historic Château de la Marquetterie and Vineyards in Reims, North East France, courtesy of wine importers Febvre and Company. The Awards and Certificates were presented by Fergal O’Connell FIHI, President of IHI; John Mulcahy, Head, Food Tourism, Hospitality Education & Standards, Fáilte Ireland and Gregory Alken, Director of Febvre & Company, who represents Champagne Taittinger in Ireland and Michael Vaughan, President Irish Hotels Federation.
Competition, as usual, was intense. Game participants spent two days devising a strategy, to plan and manage a fictitious hospitality business in a simulated Irish business environment, reflecting the specific challenges facing the industry today. HOTS provided an online programme developed to pitch for Irish business in clearly identified target markets, working within achievable budgets and using the marketing tools available to deliver results.
The winning team, under the tutorage of John Ryan & Clem Ryan included, Captain, Emer Mulcahy and other team members Erica McLoughlin-Tighe, Katie Clarke, Michael Wirz & Muireann Ni Laoi. The team competed with seven others including Institutes of Technology from Galway Mayo, Dublin, Letterkenny, and Cork
as well as Shannon College of Hotel Management, and Griffith College Dublin for the top prize. Judging took place over two days and the adjudication panel was made up of senior members of the Irish tourism and hospitality industry, under the chairmanship of Nicky Logue, Director and General Manager of Fitzpatrick’s Castle Hotel, Killiney & Deputy President of the IHI. Also on the judging panel were William Cotter, Managing Director, Net Affinity and Oonagh Cremins, Director, The Innovate Room.
Natasha Kinsella FIHI, Chief Executive of the Irish Hospitality Institute, speaking at the awards ceremony said: “The challenges presented in this year’s Business Game were specifically developed to achieve results in targeting GB visitors to our individual businesses and areas. The programme was developed to reflect Fáilte Ireland’s market recovery strategy to achieve results in visitor numbers. We are very appreciative of the input by HOTS who developed the simulation wh
ich also included a new revenue module this year to present a real live business environment to challenge. All competitors demonstrated a clear ability and an excellent understanding of how to achieve these goals and, irrespective of the individual results, will leave the games with a template that can and will work, through adjustment, for many years to come. Their innovative thoughts and solutions leave us very confident about the calibre of our managers of the future. The future of the Irish hospitality and tourism industry is in safe hands!”
Fáilte Ireland, as the National Tourism Development Authority, has been a consistent supporter of any initiative that seeks to create good foundations f
or the future of the Irish tourism industry, particularly as tourism is largely a people business, comprised of providers and consumers of the visitor experience. John Mulcahy of Fáilte Ireland said: “We see this game as a very valuable learning exercise for hospitality management students that will offer them skills and an insight into h
ow to grow sales, by utilising online collateral and distribution channels, and then delivering clusters or bundles of great Irish experiences appropriate to their chosen markets. They also learn the benefits of teamwork, and presentation skills on how present to their board of directors. These students are the future of our industry. I would encourage all Colleges to enter teams and students so that, together, we can ensure the sustainability of Irish tourism and, by extension, contribute to that of the Irish economy.”
In 2004 Febvre & Company, distributors of fine wines and spirits, joined Fáilte Ireland as main sponsors of the Game. Sales and Marketing Director, Gregory A
lken said: “Febvre & Company is an integral part of the hospitality industry. It is our mutual and professional collaboration that delivers the quality product to the customer. The quest for ultimate customer satisfaction requires a 365 days per year persistence in improving knowledge and standards. It is incumbent on all of us in the industry to ensure that we can compete with the very best. Therefore, we see this sponsorship as a natural fit in furthering the education of our students, the future managers who will be to the forefront in leading our industry in the years ahead. This is our 10th sponsorship of the Games and we are pleased to partner the IHI and Fáilte Ireland in this worthy project”.
In light of the newly formed college collaboration the Institutes President was delighted to also formally present an agreement certificate to Tomas MacEochagain, MD & Director Academic Affairs, Griffith College Dublin, Mary Rose Stafford, Manager at Irish Academy of Hospitality and Tourism, Institute of Technology Tralee, Ralf Burback, Assistant Head of School of Hospitality Management at Dublin Institute of Technology & Phillip Smyth Shannon, Director of Shannon College of Hotel Management.
The Irish Hospitality Institute was founded in 1966 as the professional body for managers in the hotel, catering and tourism industries, to promote professiona
l development and standards amongst its membership and in the hospitality industry.
The seventh phase of the European Destinations of Excellence competition (EDEN) is now underway. This year’s theme of excellence is accessible tourism and we are now inviting entries to the competition.
The overall aim of the EDEN project is to draw attention to the value, diversity and shared characteristics of European destinations and to promote destinations in a way that ensures the social, cultural and environmental sustainability of tourism.
This year’s key objective is to select one destination of excellence which demonstrates the application of principles of accessible tourism.