MASI – “25 Years in Ireland”


Congratulations to our friend Master Winemaker Dr. Sandro Boscaini – President of MASI who recently celebrated 25 Years of distribution of MASI wines throughout Ireland.  A successful collaboration with Findlater Wine & Spirit Group has ensured that MASI maintains a footprint in the Irish Market.

MASI’s wines are a Beacon of Quality for consumers letting them know purely by name that they are getting a top quality product from an excellent wine producing company.

A celebratory dinner hosted by Findlater Wine & Spirit Group in Restaurant Fiorentina in September marked the occasion.  Guests were serenaded by DIT Students from the Conservatory of Music & Drama.  The Event was attended by the Italian Ambassador to Ireland – H.E. Mr. Giovanni Adorni Braccesi who in his speech commended Sandro stating that MASI “being led by such an illuminating leader the possibilities for one of Italy’s most famous winemaking families worldwide is endless as they continually evolve in their pursuit and commitment to producing excellent quality wines and shows that they are an enterprising company who will stand the test of time!”.

Indeed justified high praise for a company who rises to new challenges and markets without losing its bearings, rooted in a classic traditional style whilst staying true in protecting and promoting both the tradition and culture of Le Venezie area.

An example of this is how the Il Gruppo Tecnico MASI as conservationalists have been instrumental in the recovery of many forgotten grape varieties, such as the Oseleta that are part of the Venetian Viticulture and Enological heritage.

The resurrection of the Oseleta grape was by happenchance whilst visiting a neighbour Sandro enjoyed a glass of vino and asked to look at the vines containing the grape it was made from.  Sandro brought a cutting of the grapes in a shoebox to the scientists in Instituto Sperimentale per la Viticoltura in Conegliano.  Following DNA testing all were astounded to discover that it was the Oseleta grape which was thought to be extinct.

Another recent celebration was 50 Years production of Campofiorin.  This wine was first produced in September 1964 by Sandro’s father Guido using an interpretation of the Appassimento technique used for making Amarone.  Sandro states “My father was the inventor of Campofiorin.  He made it in response for the need for a wine that represented the Verona area, with its particular native grapes.”

The longevity of this long established company brings to mind a quote:


“I love everything that’s old, – old friends, old times, old manners, old books, old wine.” Oliver Goldsmith


The Irish Guild of Sommeliers wishes Sandro and his family continued success for another six generations and beyond . . . . .Caroline O’Dowd ©

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